Pay-per-click, PPC, is a paid advertising model which falls under Search Engine Marketing (SEM). One major advantage that pay-per-click (PPC) ads have over organic SEO tactics is that PPC gives you greater control over what search queries you show up for and who you reach. One of the most popular forms of PPC, or paid-per-click, is search engine advertising, which allows advertisers to pay to have ads placed on the sponsored links of a search engine. PPC stands for Pay Per Click, a model of Internet marketing where advertisers pay a fee every time one of their ads is clicked.
In its most basic definition, PPC marketing is when advertisers pay to have users click their ads on Googles search network, the Google Display Network, or another paid ad channel. Ecommerce PPC, or Pay Per Click Advertising, is a digital marketing strategy to promote an online marketplace and its products using paid ads. PPC refers to a style of marketing that involves paying for ads. PPC ad platforms are pay-per-click ad methods, which are due to an auction, which is triggered instantly upon the users search query.
Pay-per-click, or PPC, marketing works by bidding, where businesses bid a set amount of money to get ad space in various Search Engine Results Page (SERPs). Search engines reward advertisers that are able to produce highly-relevant, smartly targeted PPC campaigns, charging advertisers that are less adept at creating relevance fewer dollars for each ad click. If your ads and landing pages are helpful and satisfying for users, Google charges less for each click, which leads to higher profits for your company.
When customers reach the landing page supporting the specific content in your ads, their trust in your products increases, ultimately leading to higher sales conversions and ROI on your PPC marketing campaigns. Going hand-in-hand with organic search marketing, PPC ads help drive traffic, boost revenues, improve brand recognition, also, this form of marketing is the mainstay to drive sales. By embedding the five components mentioned above into your PPC marketing strategy, you will get full benefits from PPC Advertising strategies.
With these 9 PPC strategies, your company can begin revolutionizing its ad campaigns. PPC is an all-in-one, powerful online marketing strategy that can help you achieve an array of goals, from building awareness, driving site visits, and landing new customers. PPC is one of the most efficient marketing strategies as it is the fastest way to drive website traffic. Plus, paid search is very profitable, it can bring you instant traffic to your site, and it also can improve your sales potential — it also increases your total market share, and reaches your target market.
In a study, businesses running both Facebook ads and paid search campaigns saw an improvement in PPC click-through rates, lower CPCs, and higher number of clicks for each combined campaign expenditure.